Do you have $8 to spare? Mike Todd‘s “experiment” is to see how much the world could be changed through a little bit of money, as a viral idea or “meme”. He is asking for 10 Canadian dollars, which is only 8 US dollars. At last count, he has raised $902 Canadian, contributed by 55 people from 5 different countries. The money will go to World Vision, a relief organization.
Why would you want to do this? Well, step 1 is to watch the Sarah McLachlan video World on Fire. If you tried to watch this before and all you got was “you need iTunes to watch this,” they have changed it back. It looks like someone saw that lots of people were watching this video and thought, “Hey, we could force everyone to watch this on iTunes. After all, it’s a free download, so it can’t hurt. Right?” And I bet the number of people who actually saw the video dropped, and somebody else noticed and complained. Anyway, check out the video, which Mike calls simply “the gospel.”
Now go over to Mike’s blog and click on the DONATE button in the right-hand column. Don’t think about it, it’s 8 measly bucks. Just do it.
Having done so, if you really want to take this experiment seriously, tell a friend. At the very least, leave a comment below. It’s easier to get involved in something when you know that others have done it.
We can all do this. It could change the world — not the entire world, but somebody’s world.